The Urban Developer
Scope
Social Media Strategy, Visual Identity
Industry
Property, Publishing
What I did
Digital Design, Illustration, Motion Design, Video Editing
Hot property news breaks through with a makeover
For local and global property and urban development news, Australians trust The Urban Developer. Its growing platform is designed for property professionals interested in shaping the world’s cities.
The Urban Developer was launching a premium Plus membership that offered deeper industry insights. The publication asked for a new visual identity to enhance its content’s presence on social media.
Staying flexible
Using a visual language based on The Urban Developer’s existing identity, I designed templates to adapt to diverse content formats.
Straight from the headlines
I brought topics to life through scroll-stopping imagery and motion design, in wide-ranging visual styles to suit the varied subject matter.
Newsworthy results
Reach for The Urban Developer’s stories increased by 400%. Likes and engagement grew by 16%. The link click-through rate jumped by 18%. The Urban Developer owned the feed and proved that you can have style and substance.