Visual Identity
The brand’s Papua New Guinean heritage was the inspiration behind the visual identity. The logo combines several national icons: a kina shell and toea armband – traditional currency in Papua New Guinea and symbols of wealth and status – and the Southern Cross from the nation’s flag to point to the bank’s state ownership. We produced the visual identity in consultation with the Papua New Guinean government.
The visual identity system incorporates a vivid palette that reflects the country’s rich culture and history. An inspiring and open photographic style highlights the people and places of Papua New Guinea. The logo’s toea armband acts as a supporting graphic that can be adapted for manifold brand applications.
