Friends of POMGen
Scope
Visual Identity
Industry
Healthcare, Not-for-profit
What I did
Digital Design, Print Design, Web Design
Supporting essential healthcare with the help of good friends
Port Moresby General Hospital, or POMGen, treats over 300,000 patients annually. Friends of POMGen is the hospital’s not-for-profit arm, fundraising for the hospital to cater to intense demand.
Friends of POMGen aims to make Port Moresby General Hospital self-reliant. To achieve its mission, the not-for-profit needed a new visual identity, collateral suite, and website to appeal to donors.
A brand with heart
I established a visual identity based on generosity and compassion. A bright palette and friendly graphic style radiate optimism. Staff and patient photographs bring a human touch to the donation appeal.
A show of friendship
I designed merchandise to let patrons wear their charity on their sleeves. I produced a brochure and video to promote Friends of POMGen’s vision for the hospital.
An outpouring of generosity
Since forming in 2020, Friends of POMGen has raised over $2 million in funds. It continues to support Port Moresby General Hospital with the help of good friends.