Andersens Floor Coverings

Scope

Campaign, Social Media Strategy

Industry

Retail

What I did

Content Writing, Digital Design, Social Media Management, Video Editing

A household name steps onto trendy new ground

From humble country beginnings, Andersens Floor Coverings now owns over 55 stores across Australia. This major retailer takes pride in quality products and good old-fashioned customer service.

While known for its product range and installation services, Andersens desired a more style-savvy image. The brand needed a new content strategy to flex its design chops.

Design from
the floor up

Through a trend-focused strategy, we targeted women aged 40 to 54 with videos featuring interior stylists renovating using Andersens’ products. I managed the campaign across multiple channels.

Words of wisdom

On Andersens’ website, I set up a virtual Idea Centre for which I penned decorating, lifestyle, and technical articles. I created a go-to resource for all things flooring and home design.

A Guide to Clearing Your Clutter

Do you constantly find yourself wishing for more storage space at home? Perhaps the problem is not a lack of room but an excess of stuff. Go forth and declutter with our guide to simplify your surroundings.

Achieving a Harmonious Design

To create a harmonious home design, Lauren Pearse from Rylo Interiors has some sage advice for anyone who doesn’t know where to begin.

Blending Indoor & Outdoor Living

Having an outdoor living area opens up the possibilities for entertaining and how you enjoy your home. Get a primer on how to blend indoor and outdoor living so you too can enjoy nature to the max this summer.

Create an Inviting Open-Plan Space

Australians are a casual bunch, so it’s not surprising that we love open-plan homes so much. This informal style of living with fewer walls and maximum light perfectly suits our appreciation for an indoor/outdoor lifestyle. Discover how to design an open-plan home that feels warm and inviting.

Designing a Home to Sell

Trying to appeal to every potential buyer when selling your property is unrealistic, but there are some features that have mass appeal for house hunters in the current market. Find out what’s topping prospective buyers’ most-wanted lists.

Easy Ways to Fake an Entryway

An entryway is the first opportunity for you to make people feel welcome and show off your unique style. But what do you do if your front door just opens unceremoniously into the living space? You can still create the illusion of an entryway – just try some of the following tricks.

Making a Small Bathroom Sing

Does your home suffer from a small bathroom? Suffer no more! Everyone wants a place to unwind after a hard day at work and having limited space does not mean a stylish bath time retreat is out of your reach. Use these suggestions to inject luxury into a little room.

Mixing Interior Design Styles

You love mid-century modern. Your partner loves industrial. Or maybe it’s you who likes bohemian AND Hollywood glam? You might be wondering if it’s possible to use more than one interior design style in a space. The answer is ‘yes’, but of course, there are guides to mixing styles seamlessly.

The Great Escape

Dependence on technology is a fact of modern life, but our hyper-connectedness with all things digital also delivers the stresses of the world right into our palms. Fortunately, people seem to be clueing in to the need for downtime to nurture their mental well-being.

The new interior decor experts

Andersen’s website traffic grew by 13% and its social media audience increased by 3.4% in the 25 to 44-year-old age group. The retailer added coveted style credentials to its reputation as ‘The Respected Name in Flooring’.